Matchbooks

Matchbooks remain a popular advertisement for business today due to their versatility and longevity, though this popularity has decreased as commercial lighters have become more widespread. For campaigns, matchbooks provided a way for voters to start political conversations while sharing a cigarette break. These matchbooks included similar design elements to campaign buttons and bumper stickers, though with the added bonus of everyday use by constituents.


Promotional matchbook for the Oscar B. Englert campaign [undated] | View full item record in the BCPM Digital Collections |

 


Promotional matchbook for the George Hensel campaign [undated] | View full item record in the BCPM Digital Collections |

George Hensel ran for California’s 26th District congressional seat in 1978. Although unsuccessful, his strategy of promoting his business experience and distancing himself from politics rewarded him with a second place finish.


Promotional matchbook for the Ross E. Hershberger campaing [undated] | View full item record in the BCPM Digital Collections |

 


Promotional matchbook for the Lyndon B. Johnson campaign [undated] | View full item record in the BCPM Digital Collections |

Lyndon B. Johnson was one of the most prolific politicians in United States history, one of only four people to have served as President, Vice President, and in both houses of Congress.

Matchbooks